In a way, allyship is a higher form of empathy which requires the advocate, in some cases, to courageously put their standard of living and relationships with others on the line, for the sake of vocalizing and denouncing societal practices deemed acceptable by groups of people who benefited the most from such practices.
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Purchasing from a small business can allow that entity to sustain itself longer than anticipated and extend hope for the workers and owner(s) of the business.
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